Ayo Technology

Yogi Berra once said, “It’s hard to make predictions, especially about the future.” With that said, here is my analysis of Epic.

Where they got it right: The media sensationalizing the news and personalizing it to the individual has been going on for years. MSNBC is catered to the liberal and Fox is catered to the conservative. The next likely progression is that it would be personalized on the internet. Epic also hinted at the end of the New York Times and print media. In a sense this could be true. The decline in newspaper is increasing every year, and by 2014 or 2015, when everyone has an iPad, print newspapers could be absolute. Also, their logo was pretty cool.

 Where they got it wrong: Epic assumes that Microsoft, Google, and Amazon will be the major players in the future, and have Google winning out. I think they got it half right. I believe the four major players will be Google, Microsoft, Facebook, and Apple. No one knows who is the most powerful company now, but looking at the trends, Facebook and Apple seem to be in the lead. Facebook almost has a billion followers, and Apple will soon revolutionize the text book industry.

Googlezon is interesting but to me it is not realistic. Personally, I don’t see the logical merger because both companies are in completely different businesses. Financially, I don’t see how these two companies can work out a business deal. There plan of personalized news would assumedly be free, Google already makes money off of the ads, so I don’t see the money to be made for both companies. Does Google really need Amazon and vice versa.

The final point is that Google will be the default news feed for everyone. Personally, I believe that the future of the news will come from each other. During the White House Correspondents’ Dinner, Obama joked about the Huffington Post winning the Pulitzer Prize saying, “You deserve it, Arianna. There’s no one out there linking to the kind of hard-hitting journalism that HuffPo is linking to every single day. And you don’t pay them! That’s a great business model.” This is why I think Facebook and Twitter will become the default news instead of Google. Through social media, friends will link articles, comment on stories, and break the news before any major news site. Because people use social media more, they will get the latest information from them for the breaking news.

epic.makingithappen.co.uk/

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~ by digitalamericathebeautiful on May 6, 2012.

One Response to “Ayo Technology”

  1. Ah, but where will Facebook and Twitter users get their news? You’re talking about distribution, not generation of news.

    FB is experimenting with putting “top trending articles” at the top of the user’s page, but where are they getting the feed? Most likely from their user’s statistical habits… Which looks like the worst possible echo chamber in the making… one that’s not only fed by people’s pre-existing filter bubbles such as the FOX vs. MSNBC difference, but reinforced by their “friendships” on FB.

    I don’t see how this will allow anyone to “break the news before any major news site” since the major news sites are the source of the, um, news.

    This is some data from 2010… What do you think is happening two years later?

    I see I’m going to have to start requiring that a bit of research in these posts in order to avoid the dead-ends of opinion.

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