Fight for Your Right

The new trend in marketing is personalized marketing. With the advancement in technology, it is easier and easier to keep track of customers, personalize messages and form personal relationships with individual consumers. In my CRM class, we had to analyze a database of about 100,000 customers. With the database program, we could analyze the broad aspects like respondent rate and the profit margin to the specific aspects such as which group of customers were the best and which individuals were the best customers. With one or two commands, a person can analyze a database of 100K, 1M, or 10M within seconds and pick out individuals that fit the criteria. With first hand experience, not only is it easy to do, but it is also easy to learn. Marketers are now tracking consumers like the government tracks criminals.

In class, we talked about the issue of privacy. While at first I have no problem with it, the more I think about it, the more dangerous it could become. There are numerous cases where children are tagged on the no fly list. Before, if a person had a similar name with a suspect, they would get banned. Today with the technology and the storing of personal data, the idea of profiling could change. New categories such as phone calls, search history, or recent purchases could be thrown in the database, and if a person’s history lines up with a suspect, that person could be blacklisted. The problem I have with the privacy issue is not the fact that Google or the government is saving our history or listening in on our phone calls, but the potential mistakes and disasters that they could cause.

The main problem with large databases is that the information is often incomplete or the data may be dirty. Take Mikey Hicks, an 8 year old boy scout who got put on the no fly list. If The Federal Government knew his age, how he looked, or had more information, he would not be stopped from flying or subject to an aggressive frisk. There is no telling how many mistakes or potential mistakes will occur. The scary thing is that the trend will move past names and into personal information such as our web history. With the ease of tracking and narrowing down large databases to a few suspicious candidates based on certain criteria, I can only imagine how many more mistakes the government will make.

http://www.nytimeTs.com/2010/01/14/nyregion/14watchlist.html

 

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~ by digitalamericathebeautiful on May 6, 2012.

One Response to “Fight for Your Right”

  1. The problem I have with the privacy issue is not the fact that Google or the government is saving our history or listening in on our phone calls, but the potential mistakes and disasters that they could cause.

    C’mon… think it through my friend. This is like having a coin and saying that you have no problem with heads but are worried about tails!

    One leads inevitably to the other! And if you attempt to pass laws or regulations to prevent the latter, the former becomes useless! to the entities doing the data harvesting.

    You’re lucky that you actually got a little hands-on experience with a database that large, just to get a sense of how easy it is to mine data on people.

    Then you write:

    The scary thing is that the trend will move past names and into personal information such as our web history.

    As if the trend hasn’t already moved past names and into personal information.

    This is exactly the state of current reality that some facets of Anonymous are trying to expose to the general population.

    Think about the Boston Tea Party.

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